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The Remarkable Secrets of Successful Radio Advertising for Internet and Brick and Mortar Businesses. |
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Written by Webmaster
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Saturday, 12 July 2008 |
By Dennis Francis
 Radio is still surprisingly inexpensive for getting the word out about your business. The radio commercial has been reaching the public for about a century. Many small businesses give radio a pass because of the misconception of the return on investment.
Radio intrudes into the consciousness of the listeners. The power of radio advertising is two-fold. The correct stations and target market along with a steady delivery of your message will yield the best results. As with Direct Mail, you must have a clear idea of your best market and conduct a campaign to brand your message in their minds.
Radio works by familiarizing your prospects with your brand through association. When they first hear your commercial, there usually is no major response.
So you see, the process is similar to growing corn. The results do not show up until the hard work, patience and persistence has been consistently applied. The campaign needs time to instill its message in the minds of the listeners for at least 13 to 20 weeks.
First, you will need to start planning your strategies,
identify your competitors, and your unique advantages and benefits. Then make a decision on what you want to acomplish.
The best advantage of radio is its specificity of purpose. You wont be spending money on unqualified prospects or those who arent likely to be interested in what you sell.
Recent trends show radio is quickly merging with the Internet in a synergistic balance. The medium allows you to focus your message to a tightly targeted audience.
Here are some facts about the power of radio
1)Radio has a distinctive advantage over print in that the audience is more focused on the message especially through repetition.
2) Twenty percent of the U.S. population age 12 and older has listened to online Radio in the last month.
3) Radio reaches 94% of college grads age 18+.
4) Weekly online radio audience remains steady over the Past Year.
5) 63% of American adults listen to the radio every day.
6) 94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12+ tune into radio over the course of a week.
7) Radio Advertising used in conjunction with Internet marketing raises the return on investment 4.5 times more than just using Internet marketing only.
8) Setting online radio aside, there are over 10,600 commercial stations licensed in the United States.
The field has grown rapidly in recent years with the addition of satellite radio. Sirius and XM Radio have done for music and talk what cable did for Television. The two giants might be merging if the FTC gives its blessing. This format is similar to traditional radio, though there is a mixture of sponsored and commercial free channels.
Sixty second ads are usually a better deal than 30 second ads. They only cost a few dollars more and double the time your message is on the air. End with your phone number, store address, or web site URL so listeners can remember it. The advantages of radio are tremendous.
Radio advertising is not going away anytime soon. Use in conjunction with your Internet marketing for fantastic results.
Dennis Morales Francis is a small business coach and the author of Double My Revenues In 12 Moths or Less and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to http://www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!
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Last Updated ( Saturday, 12 July 2008 )
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