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The Remarkable Facts of Successful Radio Advertising for Internet and Brick and Mortar Businesses. |
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Written by Webmaster
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Monday, 30 June 2008 |
By Dennis Francis
 Radio is still surprisingly economical for promoting your business. The radio commercial has been reaching the public for about a century. Many small businesses give this medium a pass because of the misconception of the return on investment.
Radio intrudes into the mind of the listeners. The power of radio promotions is two-fold. The right stations and demographic target coupled with a reliable delivery of your message will yield the best results. As with Direct Mail, you must have a specific idea of who your most profitable market is and conduct a campaign to brand your message in their minds.
Radio works by familiarizing your prospects with your brand through association. When they first hear your commercial, there usually is no major response.
So you see, the process is similar to growing corn. The results do not show up until the hard work, patience and persistence has been consistently applied. The campaign needs time to instill its message in the minds of the listeners for at least 13 to 20 weeks.
First, you will need to start planning your strategies,
identify your challenges, and your unique advantages and benefits. Then make a decision on what you want to acomplish.
The greatest advantage of radio is its ability to go after a very specific kind of market. You dont waste your advertising budget sending your message to thousands of people who don't qualify or those who arent likely to be interested in what you sell.
Recent trends show radio is quickly merging with the Internet in a synergistic balance. The medium allows you to focus your message to a tightly targeted audience.
Here are some facts about the power of radio
1)Radio has a distinctive advantage over print in that the audience is more focused on the message especially through repetition.
2) One in five has listened to online Radio in the last month.
3) The estimated monthly audience for online Radio is approximately 49 million.
Satellite radio now competes with traditional AM and FM radio for audience share but has also brought with it a new audience well; the Internet radio demographic
Radio reaches 93% of all adults each week.
4) 96% of adults 18-49 with a college degree and an annual income of $75,000+ tune into radio over the course of a week.
5) 95% of adults 18-49 with a college degree and an annual income of $50,000+ tune into radio over the course of a week.
6) The average person spends 1,000 hours per year listening to the radio, second only to television at 1,500 hours. The Internet, newspapers and magazines are all under 200 hours per year each.
7) Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.
8) Setting online radio aside, there are over 10,600 commercial stations licensed in the United States.
If this is the first time you're buying air time, call a few stations. You will get a much better deal by buying advertising packages. Stations will sell you multiple commercials at different times of the day to run over weeks or months. The price of individual spots can drop significantly.
Be sure to repeat the main benefit you offer customers at least three times in your commercial. End with your phone number, store address, or web site URL so listeners can remember it. The advantages of radio are tremendous.
Radio advertising is not going away anytime soon. Use in conjunction with your Internet marketing for fantastic results.
Dennis Morales Francis is a small business coach and the author of Double My Revenues In 12 Moths or Less and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to http://www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!
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Last Updated ( Monday, 30 June 2008 )
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